Link Builder / Off-Page SEO Executive-Onsite
Our UK-based client company is an innovative technology company providing cutting-edge IT and digital solutions
We are looking for a results-driven Link Builder / Off-Page SEO Executive to strengthen our website’s authority and search rankings through high-quality backlink acquisition and off-page strategies. You will be responsible for building genuine, relevant links from reputable websites and growing our brand presence across the web.
Key Responsibilities
· Link Prospecting — Identify relevant, high-authority websites for backlink opportunities within our niche, focusing on quality over quantity rather than chasing any available link.
· Outreach — Contact bloggers, webmasters, and editors through professional, personalized emails to pitch guest posts, collaborations, and link requests, and follow up effectively.
· Guest Posting & Content Placement — Pitch topics and place high-quality articles on reputable external sites that include natural, contextual backlinks to our website.
· Competitor Backlink Analysis — Use tools like Ahrefs and SEMrush to study competitors’ backlink profiles, identify where they earn links, and uncover equal or better opportunities for us.
· Anchor Text Optimization — Maintain a healthy, natural mix of anchor text (branded, exact-match, generic) to avoid over-optimization and protect the site from search engine penalties.
· Backlink Monitoring & Disavow — Regularly check that links remain live, audit the backlink profile, and disavow spammy or toxic links to keep the profile clean and safe.
· Reporting & Metrics Tracking — Deliver clear monthly reports covering links built, DA/DR of referring domains, growth in referring domains, and the impact on organic traffic and rankings.
Requirements
· Proven experience in link building / off-page SEO (portfolio or case studies preferred).
· Strong understanding of search engine ranking factors, Google guidelines, and white-hat practices.
· Hands-on experience with SEO tools such as Ahrefs, SEMrush, Moz, Majestic, or Buzzstream.
· Excellent email outreach and communication skills.
· Knowledge of anchor text optimization and avoiding over-optimization penalties.
· Ability to work with targets and report results clearly.
· Good written English communication skills.
Nice to Have
· Experience with digital PR or HARO-style outreach.
· Familiarity with content marketing and on-page SEO basics.
· Experience in your niche/industry.
What We Offer
· Market Competitive attractive Salary+ performance bonuses
· Paid Leaves
· In-house lunch and tea
· Performance-based salary increments, etc
· Growth opportunities
Job Timing: 11:00 AM to 8:00 PM
Working Days: Monday to Friday
Job Type: Full-time & Onsite
Office Location: Commercial Market, Rawalpindi
Apply at: talenthunt@recruitmentworld.pk
